Edmond draws his subjects out brilliantly, revealing abundantly relatable dimensions of meaning and achievement within worlds of textual, visual and sonic density and, most importantly, worlds of poetic copying. With great detail, and in an impressive historical and biographical narrative mode, which serves to balance his broad theoretical range, Make It the Same catches and amplifies the nuances of individual poems, setting down supple paraphrases and interpretations based on oftentimes breathtaking levels of attunement to 20th-century and contemporary poetry. . . . Only a supremely creative and passionate scholarly approach could have yielded such a timely vision.
—Martin Dyar, Times Higher Education
Edmond’s book makes a radical contribution to poetry studies. For Edmond, the agent of poetic change is not the individual, but rather the shifting collaboration between technology and politics that produces different kinds of copies. . . . The publication of Make It the Same should be celebrated not only for what the book does well — its subtle analyses of poems, its detailed knowledge of technology, its easy movement between English, Chinese, and Russian — but also for what it makes possible for scholars of poetry to do next.
—Walt Hunter, Los Angeles Review of Books
Edmond . . . provides a fascinating look at what poetry is becoming in the 21st century: it is subversive and regenerating like the tendrils of an octopus, always alive and seeking more ideas.
—Kate Gale, Choice
Make It the Same: Poetry in the Age of Global Media is an important, fascinating and timely discussion of poetry of the iterative turn. Via a finely curated selection of poets and their work, Jacob Edmond compares the ideas ‘original’ and ‘copy’, offering insight into the iterative work of particular socio-geographical contexts that highlight, but do not necessarily capitulate to, the prevailing capitalist system.
—Tasha Haines, Landfall Review Online
Through an innovative and thought-provoking string of arguments . . . . he shows convincingly how repetition through copying determined by new media is a process where precisely the repetition may open readers’ eyes to a new cultural reality dominated by globalised media for any production of meaning today. He also demonstrates how this kind of poetry engages with cultural issues that characterise the norms and values of a culture nurtured by the repetitive logic of media-determined globalisation as they are recycled time and again in prejudices with regard to gender, race, class, ethnicity, hybrid identities and so on in the contemporary media landscape . . . [Make It the Same] triggers new ideas and makes way for new comparisons. This review aims primarily to demonstrate this potential in Edmond’s inspiring volume.
—Svend Erik Larsen, Orbis Litterarum
Make It the Same rebuts the notion that formal word-games are a decadent first-world hobby. It is an empirically broad, thoughtfully constructed, well-written, timely book about an important subject: a technical “mode of production” prominent in contemporary poetry, with its effects on content and reception.
—Haun Saussy, author of The Ethnography of Rhythm: Orality and Its Technologies
Make It the Same offers a global perspective on cultural iteration, triangulating English-language poetry with Russian and Chinese practices. Edmond immediately underscores the unintended irony with which those in America speak of “the poetry world” to mean precisely the opposite of the global: a micro, naval-gazing echo chamber. Given how parochial literary communities around a genre can be, this is an especially important contribution to literary studies.
—Craig Dworkin, author of No Medium
With its revisionist echoes of Pound’s “make it new,” Make It the Same is theoretically generative for thinking about modernist, contemporary, and world literature. Edmond powerfully demonstrates how the new media of repetition have generated a poetics of the same, a “copy poetry” that remixes prior poetries in global trajectories outside Eurocentric, center/periphery literary studies. A path-breaking book for post-1950s literature!
—Susan Stanford Friedman, author of Planetary Modernisms: Provocations on Modernity Across Time